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Users will soon have a updated setting that enables them to lessen the volume of AI-created media appearing in their timelines. This initiative comes as the company revealed that it now features over 1 thousand million AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a widespread release. This advancement coincides with a rise in AI-generated material, driven by recent AI video creators.

AI Proliferation Online

It has been noted that almost 10% of the most rapidly expanding video streams on another major platform only show content made by AI. A significant portion of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is often nonsensical or dreamlike.

“We know from our community that a lot of users appreciate content made with AI tools, from digital art to educational videos, and we aim to provide users the power to increase or decrease of that, according to their own choices,” commented a platform representative.

Volume and Proportions

TikTok announced that there are currently 1.3bn videos on its service identified as AI-generated. Overall, in excess of 100 million media items are submitted to the platform each day, making clips made by AI a relatively small part of its total content library.

Customizing Your Feed

Viewers will be in a position to limit or boost the volume of AI-generated videos they view by opening the “manage topic” option in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the setting include current affairs, style, beauty, and movement.

Platform Guidelines

TikTok’s rules oblige creators to label “realistic” AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be deleted under its community policies.

In addition, the app will from now on apply an artificially created tag to content created with its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from seeking to circumvent the labeling process.

Educational Initiatives

The platform is furthermore launching a $2m AI literacy fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in teaching computer science.

Platform Protection

The video-sharing app has defended its safety measures, during controversy over intentions to make redundant a large number of review team members in Britain. The company is set to cut a significant number of roles in its trust and safety department in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.

A company official explained that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most harmful content prior to it is viewed by staff. The company announced a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to reliance on its machine learning processes.

We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”